SECTION 3: How to Check Messaging Limit

Via Meta Business Suite:

• 1. Open Meta Business Manager.
• 2. Go to WhatsApp Manager.
• 3. Navigate to: Account Tools → Messaging Limits.
• 4. View: Current limit (e.g., 250, 1K, 10K), Scaling progress, and Quality rating.

• Limits are shared across all numbers in the same business portfolio.

SECTION 4: What Counts Against Limit

✅ Counts:

• Sending a template to a NEW user (outside the 24h window).

❌ Does NOT count:

• Replies within 24h.
• Multiple messages in the same conversation.
• Incoming messages.

SECTION 5: Example

• Send template to 1000 new users → counts as 1000.
• Send 5 messages to the same user → counts as 1.

SECTION 6: Important Notes

• Limits apply only to business-initiated messages.
• Based on unique users, not message count.
• Portfolio-based limit (shared across numbers).

SECTION 7: Best Practices

• Maintain high quality rating.
• Avoid spam.
• Increase gradually.
• Monitor limits before campaigns.

Overview

• Meta applies limits per user (not just per business).
• Applies ONLY to: Marketing template messages.

What Happens & Behavior

• If a user receives too many marketing messages, Meta may block new messages.
• This block can occur even if your account has remaining messaging limits.
• Limits depend on user engagement and recent marketing exposure.
• Meta considers messages from ALL businesses (not just yours).

Important Rules & Examples

• Marketing templates → limited.
• Utility templates → NOT limited.
• Authentication → NOT limited.
• Example: User receives many promo messages → next marketing message fails. Utility message → still delivered.
• Error Scenario: Message may fail even if your messaging tier is high and quality rating is good.

Best Practices

• Avoid over-sending marketing messages.
• Focus on engagement.
• Use utility messages where possible.