Welcome to WAPTO!
1. Overview
Catalogue Management enables businesses to synchronize their Meta (Facebook) Business catalogs with the Wapto platform. This seamless integration allows you to showcase, manage, and sell products directly within WhatsApp conversations and automated commerce workflows.
Meta Sync
Seamless synchronization with Meta Commerce Manager assets.
Centralized Control
Manage all product listings from a single unified dashboard.
Conversational Commerce
Enable customers to browse and purchase products in real-time.
Automated Sales
Support automated selling workflows via AI and campaigns.
2. Key Capabilities
Leverage the power of integrated commerce with these core functionalities:
- Sync Meta Catalog: Connect and import your existing Meta Business Manager catalogs.
- Linked Catalog Overview: View and manage all linked catalogs and their statuses.
- Product Management: Search, filter, and organize synced product data.
- WhatsApp Shareable: Use products directly in chats, campaigns, and chatbots.
- Commerce Workflow: Enable automated cart submissions and order creation.
- Real-time Updates: Regular sync ensures your platform data matches Meta listings.
3. Meta Catalogue Integration
Follow these steps to connect your Facebook Business catalog with the platform.
Step 1: Connect Meta Account
Navigate to Catalogue settings and authorize your Meta (Facebook) Business account via OAuth.
Step 2: Select Catalogue
Choose the specific catalog from your Meta Commerce Manager that you wish to synchronize.
Step 3: Protocol Synchronization
Initiate the initial sync. The platform will import all product titles, IDs, pricing, and media assets.
Step 4: Link to WABA
Verify the link between your synced catalog and your active WhatsApp Business Account (WABA) for direct commerce messaging.
Requirement: Only approved and active catalogs from Meta Commerce Manager can be synced. Ensure proper admin permissions in Meta Business Manager.
4. Operational Management
Manage Products
Once synced, access the "Manage Products" dashboard to review imported listings.
- View Listings: Review sync status, images, and pricing.
- Search & Filter: Quickly locate specific SKUs or categories.
- Listing Organization: Group products for various sales workflows.
Syncing Protocol
Product data is imported securely into the system for automation use.
Synced Attributes:
5. Strategic Operational Governance
Deployment & Best Practices
- Multi-Channel Usage: Share products in Live Chat, AI-powered bots, and Broadcast campaigns.
- Source Integrity: Maintain your catalog in Meta Commerce Manager; Wapto ensures data synchronization.
- Conversion Focus: Use high-resolution media and accurate pricing to drive customer trust and sales.
Protocol Troubleshooting
- Missing Inventory: Verify that your catalogue is correctly linked to your WABA in Meta.
- Permission Error: Confirm "Manage Catalog" permissions are active in Business settings.
- Synchronization Lag: Allow time for the initial data fetch on large-scale catalogs.