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Wapto documentation

Marketing Template

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Marketing Creation Guide

Quickly configure your Marketing template by selecting the appropriate category and experience type.

Basic Setup

Navigate to Templates, select Custom, and set Category = Marketing using standard naming (lowercase/numbers/underscores).


Select Marketing Template Type

Note: You can select Specific marketing template types.

Standard Marketing
Limited Time Offer
Coupon Code
Catalog
Call Permission
Carousel Product
Carousel Media
Standard Marketing Breakdown
1. Template Header (Optional)

Enhance impact with a custom text or media attachment.

TEXT (60 Chars) IMAGE VIDEO DOCUMENT


2. Message Body *

Core content with rich text and dynamic variables.

Use {{1}} to insert dynamic parameters like names or order IDs.



3. Template Footer (Optional)

Short informational text at the bottom (max 60 characters).



4. Interactive Buttons

Add Quick Replies or Call-to-Action (URL/Phone) to drive actions.



Preview


Limited Time Offer Breakdown
1. Offer Text *

Displays prominently alongside the expiration timer (max 60 characters).



2. Message Body *

Main message content. Supports rich text and variables.

Use {{1}} for dynamic values like customer name or product details.



3. Interactive Buttons

Limited Time Offers typically require Call-to-Action (URL/Phone) buttons.



Preview


Coupon Code Breakdown
1. Message Body *

Main content of your message. Supports rich text and dynamic variables.

Use {{1}} to add dynamic parameters like discount amounts or customer names.



2. Interactive Buttons

Drive engagement with action-oriented buttons:

  • Call-to-Action: Add up to 2 URL buttons to redirect users.
  • Copy Code: Add a specialized button that copies the coupon code to the user's clipboard.


Preview


Catalog Template Breakdown
1. Message Body *

The main content of your message. Supports rich text and variables.

Use {{1}} to add static/dynamic variables to your message.



2. Variable Examples *

You must provide realistic examples for all variables used in the body.

Example: VARIABLE {{1}} → "Standard Edition"

Note: These examples are mandatory for Meta's template review process.

Preview


Call Permission Breakdown
1. Message Body *

Compose a message asking your customer for their formal opt-in to receive phone calls.

Example: "Are you okay with us connecting with you via call?"



2. Call Permission Request

This template automatically includes the call_permission flag in its payload. No additional configuration is required beyond the message body.

Preview


Carousel Product Breakdown
1. Message Body *

Main question or context for the carousel (min 1, max 1600 characters). Supports variables.

Example: "Which of these books would you like to buy?"



2. Product Cards *

Add between 2 and 10 cards to showcase products from your catalog.

  • Product Header: Dynamically linked via your product catalog.
  • Button Text: Fixed to "View" for all cards in a Product Carousel.


Preview


Carousel Media Breakdown
1. Message Body *

The primary text content that accompanies your media carousel.



2. Shared Button Structure *

Define the buttons that will appear on every card in the carousel.

  • URL Button: Redirect customers to a specific link.
  • Quick Reply: Predefined responses for users to tap.

Note: All cards share the same button structure; only the button text can be customized per card.

3. Media Cards *

Add between 2 and 10 media cards to your carousel.

  • Card Image: Upload JPG or PNG images (Max 5MB).
  • Card Body Text: Specific description for each card (Max 200 characters).


Preview